In 1973, Peter Usborne decided that educational, nonfiction books would need to
change in order to compete with TV and comics. He borrowed some ideas from these
two media and hired educational consultants to oversee the writing to make sure
that the books would satisfy the child's interest but also arouse it.
Explanatory books which merely explain are doing only half the job; if a book fails
to make its subject attractive and interesting to the reader, chances are that the
explanation will fail. Usborne Books are designed graphically to draw the students
in, to make them want to learn the material and to help them retain that knowledge.
The magic of Usborne Books is that they make both reading and learning fun and not
a boring or intimidating experience. Peter Usborne set out to break down a child's
resistance to reading and learning at home. These books are so well organized that
children absorb and recall much of the vast amount of information presented.
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Usborne Books are fascinating, lavishly illustrated books written with humor, surprise
and drama. They incorporate activities and puzzles to challenge a child's observation
and intelligence. Their superb printing quality and exceptionally well-produced
graphics, high ratio of pictures to text, short magazine-like format and unique
detail set Usborne Books apart from anything yet produced. There is a wide range
of subjects covering hobbies, history, science, nature, foreign language, parent's
guides and more. Usborne Books truly appeal to all ages, infants to adults, with
prices to suit everyone. The books are printed on acid free paper, so the pages
will last forever if taken care of properly.
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EDC is a publicly traded company on the NASDAQ stock market and was recognized in
November 1997 by Forbes Magazine as one of the 200 Best Small Companies in America.
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I am very proud of our company and the product line we represent, and also very
pleased with the response from our customers. Our goal is to continue to provide
the finest educational books for your children.
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Randall White
President and CEO
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The Company
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Educational Development Corporation, a Delaware corporation, was incorporated in
1965 to develop curriculum materials for schools. In 1978 the Publishing Division
was created to distribute Usborne children's books, and the Home Business Division
was started in 1989.
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Educational Development Corporation is the United States trade publisher of a line
of children’s books produced in the United Kingdom by Usborne Publishing Limited.
The Home Business Division distributes these books through independent sales consultants
who hold book showings in individual homes and through book fairs, fund raisers
and direct sales. The Home Business Division is also responsible for sales to school
and public libraries. The Company’s Publishing Division distributes the books to
book stores, toy stores, specialty stores and other retail outlets throughout the
United States.
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Our Product Line
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Usborne Publishing Limited produces award winning books that are of excellent quality
and cover the ages of preschool to adult. The subject matter includes a wide range
such as history, languages, natural science, crafts, parent guides, puzzles and
beginning readers. These subjects along with many other subjects make our product
line one of the most complete in the industry. The Company presently offers over
2000 different titles in its product line and has recently added a line of fiction
titles.
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Company’s product, "Usborne Kid Kits," combines some of our more popular titles
with special items to complement the information obtained within the book. These
are packaged in 2 different ways. One as a reusable vinyl bag with handle and snap
closure and the other in a neatly designed box. There are currently 65 different
kid kits available with more in the planning stages.
 Other
products include CD-ROMS, such as Frog Prince and Noah’s Ark, as well as several
jigsaw puzzles.
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EDC Mission
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"The future of our world depends on the education of our children.
EDC delivers educational excellence one book at a time.
We provide economic opportunity while fostering
strong family values. We touch the lives of
children for a lifetime."
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Educational Development Corporation is the United States trade publisher of a line
of children’s books produced in the United Kingdom by Usborne Publishing Limited.
The Home Business Division distributes these books through independent sales consultants
who hold book showings in individual homes and through book fairs, fund raisers
and direct sales. The Home Business Division is also responsible for sales to school
and public libraries. The Company’s Publishing Division distributes the books to
book stores, toy stores, specialty stores and other retail outlets throughout the
United States.
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Our Goals
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Delighted Customers
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Enabled Employees
- Industry Respect
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contact us
Online:
Send us an e-mail
Address:
Educational Development Corporation
P.O. Box 470663
Tulsa, OK 74147-0663
EDC numbers:
Telephone: 918-622-4522
Toll Free: 800-475-4522
Fax: 918-663-2525
Toll Free Fax: 800-747-4509
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